Peak season
Short stays capture the potential of stronger demand periods.
Our story · 2021—today
From one Old Town apartment to a complete management system.
SmartStay was built through hands-on experience. We learned every part of the work ourselves, then turned that knowledge into a service that helps owners get more from their investment property.
2021
It began with an opportunity
An uninhabitable apartment became SmartStay's first property.
While working as a real-estate broker, Taur Tärnov was offered a three-bedroom apartment in Tallinn's Old Town. He renovated it with friends, prepared it for guests and laid the foundation for SmartStay.
This was not a business model invented at a desk. It was a real apartment, real responsibility and a chance to learn the entire process from start to finish.
A practical foundation
Before leading a team, we did every job ourselves.
Our first property taught us what quality management really requires. Today's processes are grounded in experience, not assumptions.
- Renovation and furnishing
- Marketing and sales
- Guest communication
- Cleaning and quality control
- Laundry care
The portfolio taught us to adapt
The hybrid model evolved naturally.
As the portfolio grew, seasonal patterns became clear. Corporate clients also needed homes for one to nine months. We combined short and medium-term rentals into one flexible model.
Low season
Medium-term rentals create steadier revenue when tourist demand is lower.
Fewer empty days
Short bookings can fill gaps before the next longer-term tenant arrives.
Property-led decisions
We choose the model using location, season, numbers and portfolio demand.
Full-service property management
One owner should not have to manage five suppliers.
We take responsibility for the whole. Owners receive a monthly overview, approve larger costs and remain involved in decisions that raise the property's value.
01
Property preparation and renovation when needed
02
Marketing, pricing and sales
03
Contracts and guest or tenant service
04
In-house cleaning and laundry
05
Quality control, maintenance and fast response
06
A clear monthly owner report
Condition and guest experience
A property in active use should also be under active care.
Regular cleaning and quality checks help us spot wear early. A strong guest experience creates better reviews, repeat visits and more sustainable performance.
Three perspectives, one standard
Leadership that covers the whole service.
Real estate, finance and operating experience meet in one team. Our cleaning operation is managed in-house too.
Taur Tärnov
Business development and sales
Deivil Paabo
Financial management
Raul Vares
Daily operations
Our principles
Good management begins with trust and transparency — and strong relationships with owners, guests, neighbours, associations and partners.
The next chapter
From Tallinn to Estonia. From Estonia to Europe.
TallinnEstoniaEuropeBeyond
In five years we have built a system we are genuinely proud of. Our next goal is to bring the same flexible, owner-friendly service beyond Tallinn.
The next story could be your property's